The World of Moschino

The talented Franco Moschino started his career illustrating for Versace and designing for Cadette, before focusing his immense creativity on starting his own company in 1983. Moschino quickly became recognised for its rebellious nature and satirical slogans, like 'Ready to Where?' and 'Good Taste Doesn’t Exist'. And that same playful spirit remains today! The Italian designer's legacy of fun and fearless fashion can be seen in the kidswear collection, making it the perfect pick for little ones who love to make a statement. 

If you're no stranger to Moschino, you'll know already that the star of every season is the iconic Teddy Bear. As one of Franco's earliest creations, the furry toy made its first appearance on the 1988 catwalk when a model wore a black dress with a hat and collar made out of cuddly teddies. The Moschino Teddy Bear has stuck around ever since, and can be seen across the designer's kidswear collections — making every outfit that little bit cuter. If that's not fun fashion, we don't know what is! 

With new styles arriving each season, there's always something to discover. And the latest collection is no different. The designer's pops of denim are a great addition to wardrobes, they can be layered up or down for the perfect transitional outfits as the weather starts to change. Speaking of cooler temperatures, we're excited to see soft and warm sherpa fleece — after all, who doesn't want to be as fluffy as a teddy bear? There are lots of looks to love for autumn and winter. Whether they are at the centre of the dance floor or making friends at the playground, the magic of Moschino is for every kind of fun adventure.