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HUGO

This is HUGO, but not as you know it. Reimagined to be bolder than ever, the label turns its attention to the next generation of tastemakers. Shop everyday, wearable pieces that are anything but grown-up — we’re talking supercharged logos and streetwear silhouettes. The only question that remains is: how do you HUGO?

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  • Age
    1. 4 yr
    2. 5 yr
    3. 6 yr
    4. 7 - 8 yr
    5. 9 - 10 yr
    6. 11 - 12 yr
    7. 13 - 14 yr
    8. 15 - 16 yr
    9. 16+ yr
  • Product Type
    Coats & Jackets
    Hats
    Shoes
    Socks
    Swimwear
    Tops
    Trousers
    Underwear
  • Shoe Size
    1. EU 30 (12 uk)
    2. EU 31 (12.5 uk)
    3. EU 32 (13 uk)
    4. EU 33 (1 uk)
    5. EU 34 (2 uk)
    6. EU 35 (2.5 uk)
    7. EU 36 (3 uk)
    8. EU 37 (4 uk)
    9. EU 38 (5 uk)
    10. EU 39 (6 uk)
    11. EU 40 (7 uk)
    View all 11 shoe sizesView less shoe sizes
  • Colour
    1. Beige
    2. Black
    3. Blue
    4. Green
    5. Grey
    6. Red
    7. White
  • Fabric
    1. Cotton
    2. Denim
    3. Faux Leather
    4. Leather
    5. Organic Cotton
    6. Viscose
  • Price
  • Earth Friendly
    1. Organic Cotton
    2. Recycled
    3. Eco-Friendly Fabric
  • Occasion
    1. Casual
    2. Special Occasion
    3. Beach Holiday
  • Length
    1. Long
    2. Short
  • Sleeve Length
    1. Long Sleeve
    2. Short Sleeve
  • Fastenings
    1. Zip-up
    2. Button
    3. Popper
    4. Adjustable Waist (on certain sizes)
    5. Laces
  • Style
    1. Casual
    2. Puffer
    3. Beanie
    4. Piqué
    5. Cargo
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