See what we're already doing.
We have zero tolerance for discrimination, child labour, or forced labour of any kind. In our own operations, we’re accredited as a UK Living Wage Employer, we have a no-outsourcing policy, and our gender pay gap report shows how we invest in career progression for women and working parents. With our brand partners, we include ethical trading minimum standards as part of all contracts and aim to build long-term relationships based on trust and even greater transparency in the future.
We’re on the official list of fur-free retailers and are working with our partner brands to go further and phase in new commitments over time. Since autumn/winter 2022, we haven't featured any new products with real fur or angora; and we don’t sell exotic leathers.
Explore our targets for 2030.
Our 2030 Targets set clear goals that challenge us and our partners to incorporate more circular design and source lower-impact materials.
of brands with a recognised
sustainability credential.
of products with an element
of circular design.
of cotton is certified from
more sustainable sources.
of wool and down is certified
from more sustainable sources.
of garments made from
preferred natural fibre.
of garments made from
recycled fibre.
Why these targets?
Our 2030 targets mirror goals set by the Ellen MacArthur Foundation in their transformation roadmap for the fashion industry. As well, our targets are aligned with best-practice advice from leading nonprofits like Textile Exchange and WRAP.
Why 2030?
2030 is an important reference year for sustainability targets: it is a United Nations milestone for measuring progress towards sustainable development goals and efforts to limit climate change.
Where are we today?
Almost 30% of our brands and products already meet these higher standards. For the rest, we'll be working step-by-step to support and inspire better impacts and will report our progress along the way.